Christina Kokkalou is the founder and Managing Director of IMR/University of NicosiaTM, one of the leading and most acclaimed Market Research organizations in Cyprus. With over 25 years of experience in the field of Market Research and Strategic Consultancy, she has been working with the largest organizations in Cyprus and proprietors of international brands.
During her career, she has been a Professor of Marketing at the University of Nicosia, currently holds the position of Secretary of the Cyprus Association of Opinion Poll & Market Research Enterprises (SEDEAK), is a founding member of CSR Cyprus, served as Secretary of the Board of Directors during 2017-2019 and is a certified CSO (Chief Sustainability Officer), and Vice President of the Financial Wellbeing Institute.
Embracing the challenges of digital transformation and big data, she has established a Market Business Intelligence unit offering innovative and tailor-made solutions based on real time advance and predictive analytics, endorsing strategic business decisions.